Strategize for the best responsive ABM campaigns

Account-based marketing is a business strategy that prioritizes the most relevant and valuable accounts in a dataset or market and directs key resources to seek them out with personalized messages. Design the message based on specific account attributes and need to engage multiple stakeholders and deliver the right message.

Tailor your marketing campaigns to your most valuable clients and customers.

While mass marketing campaigns may or may not work. With Account Based Marketing (ABM), you are sure to increase your conversion and retention rates. Measuring the performance of mass marketing campaigns is also difficult, but with Pivot Global Services’ wholesale marketing services, you can easily track the performance of your marketing campaigns.

Pivot Global Services offers account-based marketing services to help you target specific accounts. You can prioritize customers based on value.You can interact with these VIP or high-yielding clients and engage with them on social media and email to establish a personal connection and win their loyalty.

Our Key Account Marketing services will also win you new accounts by connecting you to professionals and decision-makers involved in making important purchase decisions. With detailed contact information about these prospects, you can devise marketing campaigns across different channels like email, direct mail, social media, telemarketing, and event marketing to target them and win them over.

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    Advantages of ABM

    Marketing is moving away from the conventional demand generation approach to a more rewarding account-based approach.
    1. Each account is treated like a revenue centre
    2. Huge scope for personalization of messages
    3. Optimum utilization of resources
    4. Better estimation of Returns on Investments
    5. Align marketing activities with account strategies
    6. Get the best value out of your marketing efforts
    7. Engage customers with compelling content
    8. Easier Sales Alignment
    9. Identify and serve high-value clients
    10. Execute Targeted & Coordinated Campaigns with ease

    Steps for perform Account Based Marketing

    Implementing a solid ABM strategy requires planning, knowledge of industry best practices, and ongoing loyalty. Here are some simple steps to follow:
    1. Identify Your Target
    2. Delve Deep And Research Your Accounts
    3. Design and Create Your Marketing Messages
    4. Select Marketing Channels
    5. Implement Campaign Strategy Meticulously
    6. Track Your Campaigns
    7. Measure the results
    8. Follow Up

    Get in touch to know more!

    If you are looking to enhance the scope of your marketing operations with Account Based Marketing, Pivot Global Services could be an essential catalyst in bridging the gap between you and your Accounts.
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